Now Casting: Video Production Team with Character

Now Casting: Video Production Team with Character

Ever admired someone who is spectacularly successful in life and business, only to find that they lack character? Character makes us unique as much as it defines our similarities. Poor character is a lack of moral integrity. There’s plenty of both the good and bad, so...
Results Driven Video? We’re on Board for That Ride

Results Driven Video? We’re on Board for That Ride

You need a new car. You research options, determine what will fit your lifestyle and what you can afford. You meet with a sales person at a dealership. He shows you the car you need. Then he shows you the car you want. The difference is a hefty price, but he convinces...
The Secret to Success? It’s Not a Secret

The Secret to Success? It’s Not a Secret

After twenty-five years in marketing, I’ve seen quite a few business exceed their goals, and some fall short of expectations. It takes time and investment in people to build a brand. That investment means more than any other, because people — not technology,...
Your Video is About the Story, Not the Facts

Your Video is About the Story, Not the Facts

The average brain sees tens of thousand of words on screen every day. That’s a lot of information to process. Which do you think has the most staying power: carefully chosen words and facts, or short, visually impactful video stories? Your brain processes images...

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